Head of Marketing, Asundexian

岗位职责

• 【岗位描述】 YOUR TASKS AND RESPONSIBILITIES 1. Product strategy and value creation • Set a compelling ambition and strategic direction for the assigned product line, aligned with Pharma China and relevant global product strategies. • Integrate patient, customer, market, access, competitive, scientific and financial insights to identify growth drivers, barriers, risks and opportunities. • Translate strategic choices into clear priorities, outcomes, roadmaps and commercial plans, including differentiated positioning, customer strategy and channel approach. • Shape lifecycle and indication-expansion opportunities through robust insights, business cases and cross-functional alignment. 2. Business performance and resource stewardship • Own the integrated business plan for the assigned scope and drive delivery of agreed revenue, profitability, growth, market-share and patient-impact objectives. • Lead forecasting, scenario planning, investment cases and budget management; recommend resource allocation and trade-offs based on strategic value and expected impact. • Define and monitor meaningful performance indicators using primary and secondary data, customer and field insights, market trends and other relevant evidence. • Use short planning and review cycles, including 90-day priorities where appropriate, to learn, adapt and improve execution. 3. Launch and lifecycle excellence • Lead commercialization readiness for new products, indications and major lifecycle events across strategy, evidence needs, customer readiness, access, supply, capabilities and execution. • Establish clear launch outcomes, decision points, interdependencies and risk-mitigation plans, ensuring timely escalation and resolution of critical issues. • Partner with global and regional product teams to represent China market needs, shape relevant strategies and secure appropriate support and investment. 4. Cross-functional Product Squad leadership • Build, lead and inspire an empowered cross-functional Product Squad around shared outcomes for the assigned product line. • Clarify priorities, decision rights, accountabilities, ways of working and success measures; ensure the squad remains focused on the highest-value work. • Connect and align Marketing, Customer Engagement, Medical, Key Account, Market Access, Commercial Excellence, Digital and other capability cluster functions. • Actively surface and resolve cross-functional tensions, dependencies and resource constraints while enabling transparent and timely decisions. • Foster strong collaboration between Product Squads and Customer Squads, ensuring alignment of product priorities, customer needs, resource allocation and execution plans to maximize patient impact and business performance. 5. Customer and external stakeholder leadership • Ensure that strategy and execution are grounded in a deep understanding of patients, healthcare professionals, health systems, payers, policy stakeholders and other relevant customer groups. • Guide stakeholder prioritization and engagement strategy in collaboration with the responsible functions and within applicable governance requirements. • Build appropriate external relationships with thought leaders, professional societies, strategic partners, vendors and other stakeholders to strengthen insight and execution. 6. Act as an inspirational leader, with a proven ability to attract, motivate, develop and retain a diverse set of professionals. He/she will help instill ownership and accountability, establish a healthy competitive work environment and build/maintain a high-performance culture. Where necessary, he/she will actively and swiftly address performance issues. He/she must have a change mindset with the drive to lead, motivate and model our transformation. 7. Ensure a fully compliant Marketing organization; be a role model for compliant behavior and ensure strict compliance is upheld in all marketing activities. WHO YOU ARE • Bachelor's degree required; MBA or another relevant advanced degree preferred, Marketing or Business related majors preferred. • Minimally 10 years in roles of progressive responsibility in Rx with track of record of success; Previous experience in the specific therapeutic areas is highly valued. • Thorough understanding of health systems, customer segments, regional market dynamics, and KOL development within the therapeutic areas. • Transformational leadership experience is required of this role, with ability to coach, inspire, influence, attract and develop diverse & inclusive teams in a matrixed environment. • Demonstrated strategic thinking skills with strong analytical and conceptual capabilities. Ability to identify strategies with business impact, formulate an appropriate business plan and business cases. • Experience in budget responsibility, negotiating for resources, and maximizing the return on investments. • Strong problem-solving skills with the ability to structure and simplify complex tasks. • Excellent communication skills, including the ability to prepare high-quality, concise presentations for senior leaders. • High degree of flexibility, commitment, and ability to operate in a dynamic environment. • Willingness to travel domestically and internationally. 隐私保护提示:拜耳深知个人信息对您而言十分重要,并严格遵守法律法规,竭力保证您的个人信息安全。如果您投递简历,您的简历及其他您主动提供的个人信息将被录入拜耳招聘系统,敬请知悉。